Malo: Malo 2025 Campaign
Brand
Date
Nov 2025
Description
The 2025 campaign for Malo leans into an editorial aesthetic, focusing on the tactile quality of high-end knitwear set against a coastal backdrop. Featuring model Luna Bijl, the project utilizes a cinematic, analogue-inspired visual language that emphasizes natural textures and soft, atmospheric lighting. Captured by photographer Nikolai von Bismarck, the imagery centers on the interplay between the garments and the environment. The creative team includes art direction by David Lipman and fashion styling by Daniel Gaines, with hair styling by Ward Stegerhoek and makeup by Francelle Daly rounding out the understated, earthy look.
Style
Editorial, Vertical
Techniques
Analogue / film, Natural light
Industries
Background
Sandy Beach
Context
Advertising Campaign
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