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Mailchimp

Brand Identity
Brand
Mailchimp
ProjectBrand Identity
Date

Apr 2022

Description

Mailchimp’s brand identity project, spearheaded by DIA Studio, centres on a modular and kinetic visual system designed for the digital landscape. The work integrates custom character illustrations, bold colour blocking, and fluid motion graphics to evolve the platform’s presence across various media touchpoints. DIA Studio employs a minimalist typographic approach alongside vector animations and retro-inspired motifs, creating a flexible interface design. These elements extend from static digital assets and social campaign panels to complex motion sequences, maintaining consistency across transit advertising and interactive software components.

Style

Commercial, Graphic, Horizontal

Techniques

Motion Graphics

Industries

Apps & Digital Platforms

Background

Solid Colour

Context

Brand Film / Corporate Video

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