The music video for Maëlle's track, Tit Tac, explores a blend of urban performance and digital manipulation. Directed with a focus on cinematic composition, the project leans into live-action technique to ground the visual narrative within concrete street-level environments.
Produced by Notorious and REVERSE, the film integrates vibrant color grading with glitchy post-production effects. The aesthetic layers retro computer interfaces against sleek architectural backdrops, featuring dynamic choreography throughout. Universal Music France handled the sound, with additional VFX work contributed by Thibaut Estellon and the post-production team at Notorious.
