Maëlle
Tit tac
Brand
ProjectTit tac
Date
Apr 2026
Description
The music video for Maëlle's track, Tit Tac, explores a blend of urban performance and digital manipulation. Directed with a focus on cinematic composition, the project leans into live-action technique to ground the visual narrative within concrete street-level environments. Produced by Notorious and REVERSE, the film integrates vibrant color grading with glitchy post-production effects. The aesthetic layers retro computer interfaces against sleek architectural backdrops, featuring dynamic choreography throughout. Universal Music France handled the sound, with additional VFX work contributed by Thibaut Estellon and the post-production team at Notorious.
Style
Horizontal, Cinematic, Warm
Industries
Music
Color
Camel
Blush
Background
Street
Context
Music Video
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