Madame Figaro

Jun 2026

In a sophisticated collaboration that bridges the worlds of high-end horology and luxury fashion, Madame Figaro teams up with Audemars Piguet for a striking editorial campaign. Captured through the lens of photographer Stéphanie Volpato, the series moves beyond traditional product placement, positioning luxury watches as essential components of a broader, curated lifestyle. The project features actor Vincent Cassel, whose presence brings a grounded, cinematic gravitas to the portraits. Across a diverse set of monochromatic and high-contrast images, the creative direction leans into editorial minimalism, utilizing natural light to accentuate the tactile qualities of the subjects' attire—from suede bomber jackets to intricate beaded necklaces. Whether positioned against the stark geometry of an urban backdrop or the serene, out-of-focus horizon of a coastal landscape, the imagery remains anchored in a contemplative and refined tone. By employing cinematic lighting and chiaroscuro techniques, the series emphasizes the interplay between the metallic gleam of the timepieces and the soft, organic textures of the environment. Each frame is composed with a focus on profile elegance, reflecting a modern sensibility where horology is as much about character as it is about craftsmanship. This collaborative effort succeeds in defining a quiet, elevated aesthetic that feels both timeless and distinctly contemporary, ensuring that each luxury watch remains the silent, sophisticated protagonist of every narrative scene.

Editorial, Vertical

Natural light

Jewellery, Fashion