Madame Figaro

Jun 2026

Éloge de L'onde for Madame Figaro is a masterclass in atmospheric fashion editorial work, blurring the lines between high-concept portraiture and authentic lifestyle imagery. Captured by photographer Jorin Koers, the series leans into the tactile reality of the coast, placing model Olivia Aarnio against the raw, shifting textures of wet sand and foamy surf. The creative direction, curated by fashion editor and stylist Julie Gillet, seamlessly weaves together bohemian sensibilities with minimalist sportswear, as seen in the layered beaded necklaces and vibrant, textural knitwear that punctuate the coastal palette. Throughout the spread, the photography utilizes natural light and dramatic low-key chiaroscuro to emphasize the human form, often alternating between expansive, cinematic beachscapes and intimate, contemplative close-ups. Complementing the visual narrative, makeup artist Maud Eigenheer maintains a sun-kissed, natural aesthetic that highlights the model's features while grounding the imagery in a sense of effortless, organic beauty. The project is defined by its clean, collage-style layouts and a recurring emphasis on balance, where the serenity of the shoreline meets a modern, graphic sensibility. Through a meticulous use of high-contrast lighting and carefully considered styling, the editorial creates a meditative dialogue between the subject and her environment, resulting in a series that feels both timeless and deeply connected to the nuances of its maritime setting.

Editorial, Lifestyle, Lifestyle

Natural light