lululemon: Women Wonder Train
Brand
Date
Mar 2024
Description
Lululemon showcases its latest athletic apparel in the 'Women Wonder Train' campaign, a dynamic commercial spot featuring energetic, rhythmic movement. The film highlights the brand's performance gear, specifically vibrant purple shorts and yellow tops, during active outdoor jump rope sessions. The project captures a playful, rhythmic fitness routine set against a mix of modern urban architecture and sunny park grounds. Production services were handled by Chaos and By Association, with post-production and VFX provided by Space Cowboys Studio. The spot utilises a warm natural light aesthetic to ground the live-action technique.
Style
Horizontal, Commercial, playful, Warm
Techniques
Natural light
Industries
Color
Navy
Golden Yellow
Background
Park
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.