lululemon: Why We Made This - CSTC
Brand
Date
Dec 2025
Description
Lululemon showcases the City Sweat Thermo Collection in this performance-focused commercial, highlighting technical apparel tailored for cold weather training. The project emphasizes the range of motion and garment fit through live-action footage captured within a clean, neutral studio environment. The edit leans into a functional aesthetic, utilizing text overlays to detail the collection’s core specifications. Creative execution for this sportswear campaign was led by the team at Good Fortune Collective.
Style
Vertical, Commercial, Clean
Industries
Color
Forest Green
Medium Grey
Background
Grey Seamless
Context
Advertising Campaign, Digital / Display Advertising
Associated creatives
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