lululemon: The Selfish Giant LF
Brand
Date
Aug 2021
Description
Lululemon's The Selfish Giant LF project is a cinematic campaign exploring the intersection of disciplined fitness routines and daily professional life. Directed by Visie Admin, the film frames a man moving between a modern gym environment, office settings, and quiet architectural spaces. The piece utilizes moody lighting and cool blue colour grading to define its aesthetic. With slow motion sequences and precise live-action technique, the narrative creates an atmospheric study of movement. Music and sound design were provided by Barking Owl.
Style
Horizontal, Cinematic
Techniques
Slow motion
Industries
Context
Brand Film / Corporate Video
Associated creatives
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