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lululemon: Seawheeze

Date

Oct 2022

Description

Lululemon presents the Seawheeze campaign, a commercial project documenting a runner as he navigates urban architecture at dawn. Captured with a focus on movement, the live-action piece leans into natural light to establish its aesthetic tone. The production, credited to agency Wallop Film, emphasizes a clean visual approach to mark the virtual event. By centering on the solitary runner, the film explores the intersection of sportswear performance and metropolitan environments.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries
Background

Street

Context

Brand Film / Corporate Video

Associated creatives

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