lululemon: Lulu Lemon X Saul Nash

Mar 2025

Lululemon partners with designer Saul Nash for a collection that integrates sculptural design elements into high-performance athletic apparel. This collaboration campaign focuses on the structural and technical details of the garments through a series of portraits. Photographer Samuel Bradley captures the pieces across two distinct visual environments: a minimalist, brightly lit studio setting and a high-contrast, low-key space that emphasises athletic movement. The project highlights the partnership between technical performance wear and fashion-forward silhouettes, with editorial styling by Saul Nash. The production features set design by Alice Kirkpatrick and makeup artistry by Charlie Murray, with casting directed by Troy Fearn.

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