lululemon

Mar 2025

Lululemon collaborates with designer Saul Nash for this sportswear campaign, merging technical athletic performance with sculptural fashion design. The project explores the intersection of movement and form, presented through a series of portrait studies that highlight intricate prints and construction details. Photographer Samuel Bradley captures the collection across two distinct aesthetic environments. The imagery transitions from a clean, minimalist studio setting using natural light to a moody, low-key approach that emphasises athletic silhouettes. Saul Nash provided the design direction, while the production features casting by Troy Fearn and set design by Alice Kirkpatrick, with makeup by Charlie Murray and editorial contributions from Elgar Johnson.

Vertical

Sportswear

Advertising Campaign