lululemon: Jordan Clarkson
Brand
Date
Nov 2025
Description
Lululemon partners with professional basketball player Jordan Clarkson in this athletic feature, produced in collaboration with Condé Nast. The commercial leverages high-contrast, monochrome visuals to highlight movement and focus within a training environment. Utilizing low-key, chiaroscuro lighting and rapid, dynamic cuts, the film transitions between close-up portraits and court-side training sequences. The aesthetic emphasizes texture and architectural silhouette, grounding the athletic apparel within a cinematic, vertical-format framework.
Style
Vertical, Action, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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