lululemon: IWD20 - Steph Labbé
Brand
Date
Jun 2021
Description
Lululemon spotlights movement and athletic conditioning in this IWD20 campaign featuring Olympic soccer player Steph Labbé. The production, executed by Boldly, captures the precision of circuit training and soccer-specific drills within a modern, industrial gym environment. The film leans into a clean, lifestyle-focused aesthetic, utilising natural light to define the spacious studio setting. The work highlights the fluid intensity of training movements against a backdrop of minimalist fitness equipment.
Style
Lifestyle, Horizontal, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Gym
Context
Brand Film / Corporate Video
Associated creatives
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