lululemon: Hotty Hot
Brand
Date
Mar 2024
Description
Lululemon showcases the performance capabilities of its Hotty Hot collection in this high-energy commercial. Centered on an intense tennis match staged on an outdoor court, the film utilizes slow motion to emphasize the movement of the athletic apparel. Production services were provided by Chaos and By Association. Space Cowboys Studio managed post-production, VFX, and sound design to complete the final edit, which leans into natural light and warm tones to capture the action.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light, Slow motion
Industries
Color
Forest Green
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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