lululemon: Feel Canada
Brand
Date
Aug 2022
Description
Lululemon presents 'Feel Canada,' a campaign film centered on the tactile qualities of its latest outerwear. The narrative follows a traveler settling into a room, where the focus shifts toward the material composition and construction of a featured red jacket. Developed by agency Droga5 New York and produced by Object & Animal, the project leans into cinematic framing and clean visual execution. The piece integrates natural light and live-action technique to ground the product in an atmosphere of quiet reflection, contrasting outdoor textures with intimate interior settings.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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