Lululemon's 'Be All In' is a commercial film that tracks a young athlete's training regimen through urban and athletic environments. The narrative moves from residential streets to a running track, juxtaposing quiet moments of preparation with the energy of hurdle jumps and high-intensity movement.
The cinematography leans into a cinematic visual language, utilizing warm golden hour light that eventually yields to the stark contrast of stadium floodlights. Production for the film was led by Townsend Hurst.
