lululemon: Align
Brand
Date
Mar 2024
Description
Lululemon highlights the flexibility and comfort of its Align collection in this commercial video production. The film captures subjects in activewear across diverse environments, transitioning from domestic spaces to outdoor night settings. Produced by By Association with production services from Chaos, the project utilizes energetic camera movements and rapid cuts to emphasize fluid motion. Space Cowboys Studio handled the post-production, VFX, and sound design, integrating warm lighting to reinforce the soft texture of the apparel.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Crimson
Beige
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
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