Lubiam: Luigi Bianchi F/W 2025 Campaign

Aug 2025

Lubiam’s Fall/Winter 2025 campaign for its Luigi Bianchi label highlights a collection of sophisticated menswear, captured through an editorial lens that emphasizes textural variety and seasonal layering. The campaign features model Aleksander Dynowski set against a range of outdoor and interior backdrops, including rustic lakeside piers, architectural hotel lobbies, and weathered tennis courts. Fashion editor and stylist Fabio Ferraris leans into an earthy, polished aesthetic, pairing structured overcoats and tailored houndstooth blazers with refined knitwear. The imagery utilizes natural light, including sharp golden hour contrasts and low-key chiaroscuro techniques, to draw out the nuanced details of wool, tweed, and patterned suiting. The series moves between cinematic, monochrome portraits and horizontal commercial compositions to define the season’s wardrobe.