Lubiam
Luigi Bianchi F/W 2025 Campaign
Brand
Date
Aug 2025
Description
The Luigi Bianchi Fall/Winter 2025 campaign for Lubiam presents a sophisticated study in seasonal menswear. Across a series of editorial portraits and commercial shots, the collection transitions from structured hotel lobby interiors to rugged outdoor locations, anchored by the styling of fashion editor Fabio Ferraris. Model Aleksander Dynowski anchors the campaign, showcasing layered tailoring that includes houndstooth overcoats, textured wool blazers, and knitwear. The visuals lean into an earthy, cinematic aesthetic, utilizing natural light and chiaroscuro techniques to emphasize fabric textures and silhouettes, further articulated through monochromatic film-style photography.
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