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Loyd Grossman

Pasta / YouTube Pre-rolls
Date

Jan 2025

Description

This campaign for Loyd Grossman focuses on the preparation of pasta, utilizing live-action footage to showcase the brand's tomato and basil sauce. The visual sequence captures the cooking process, from boiling dry fusilli to the final plating on a wooden tabletop. The creative relies on commercial lighting and appetizing food staging to highlight the meal-making experience. These short-form assets were developed for YouTube pre-roll placements, leaning into a warm and clean aesthetic to emphasize the product.

Style

Horizontal, Commercial, Warm, Clean

Industries

CPG / Packaged Food

Color
Crimson
Golden Yellow
Forest Green
Background

Kitchen

Context

TVC / TV Commercial

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