Love Llanelii

Jan 2025

Love Llanelli’s Christmas campaign centres on a festive retail experience, following a young family as they navigate the holiday-themed surroundings of a bustling retail centre. The commercial focuses on the exploration of seasonal displays, toy shelves, and character interactions, leaning into a warm, inviting visual language. Executed with live-action techniques, the project maintains a clean, playful aesthetic. The production captures the seasonal atmosphere through high-contrast holiday accents and deliberate indoor lighting, anchoring the retail narrative in the spirit of the season. Agency AdSmart from Sky provided the creative direction for the campaign.

Horizontal, Commercial, playful, Warm, Clean

Big Box Retail

Christmas

Retail Store

TVC / TV Commercial