Lookers Newcastle Duster
TVC
ProjectTVC
Date
Jan 2025
Description
This television commercial for Lookers Newcastle Duster presents the Dacia Duster in a series of urban driving sequences. The production highlights the vehicle's maneuverability through city streets, showcasing the car's exterior styling and metallic paint finish under daylight conditions. Developed by AdSmart from Sky, the spot utilizes a clean, live-action technique to document the Duster's navigation of tight parking spaces and city infrastructure. The film leans into a cinematic aesthetic, featuring a warm color palette that complements the vehicle's presence in varied street settings.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Luxury Automotive
Color
Burnt Orange
Medium Grey
Background
Street
Context
TVC / TV Commercial
Associated creatives
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