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Lookers Newcastle Duster: TVC

Date

Jan 2025

Description

This television commercial for Lookers Newcastle Duster presents the Dacia Duster as it navigates urban environments and city streets. The production captures the vehicle through a series of exterior driving shots, emphasizing its maneuverability and onboard camera systems alongside humorous interactions with street pedestrians. Developed by AdSmart from Sky, the spot utilizes a clean, live-action technique to highlight the vehicle's metallic paint finish. The cinematic aesthetic is achieved through a warm color palette, framing the automotive design against classic city architecture in daylight conditions.

Style

Horizontal, Cinematic, Warm, Clean

Color
Burnt Orange
Medium Grey
Background

Street

Context

TVC / TV Commercial

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