Lookers
AdSmart TVC
Brand
ProjectAdSmart TVC
Date
Jan 2025
Description
This AdSmart TVC for Lookers captures the automotive retail experience through a series of vignettes set within a dealership showroom and across scenic driving routes. The commercial showcases customers interacting with various vehicle models, from families exploring SUVs to individuals navigating sedans. Produced by AdSmart from Sky, the spot relies on live-action technique and clean interior lighting to maintain a bright, high-energy aesthetic. The visual sequencing highlights the car-buying process, moving from showroom consultations to open-road driving shots.
Style
Horizontal, Commercial
Industries
Mass Market Automotive
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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