Loganair
Actually
Brand
ProjectActually
Date
Jan 2025
Description
Loganair’s "Actually" campaign functions as a cinematic travel commercial, capturing the quiet anticipation of domestic arrivals. The film moves between coastal landscapes and the hushed atmosphere of a terminal, utilising desaturated tones and analogue film techniques to build a wintry, observational aesthetic. Produced by The Good Guys Productions, the work leans into a live-action style. The narrative bridges the distance between rural scenery and the reunion of travellers at the airport, framed through cool colour grading and expansive aerial vistas.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film
Industries
Airlines
Color
Scarlet
Camel
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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