Loganair
Actually
Jan 2025
Loganair presents 'Actually,' a campaign for the airline industry that leans into a quiet, atmospheric approach to winter travel. The film captures the rhythm of a journey, juxtaposing expansive coastal landscapes with the intimate, often emotional, experience of arriving at an airport to meet family. Produced by The Good Guys Productions, the work utilises cinematic live-action techniques to build its narrative. The visual execution is defined by muted, desaturated tones and a cool colour palette, resulting in a distinct analogue film aesthetic that reflects the seasonal atmosphere of domestic travel. Sound design and audio production for the project were managed by The Voiceover Gallery.
Horizontal, Cinematic, Desaturated, Warm
Analogue / film
Airlines
Street
TVC / TV Commercial
