Loganair: Actually
Brand
Date
Jan 2025
Description
Loganair’s "Actually" campaign leans into the quiet, emotive side of winter travel. The commercial, produced by The Good Guys Productions, captures a narrative of arrival and connection, following a man as he navigates coastal landscapes before reaching the terminal to meet his family. The film utilises cinematic sequences to bridge rural scenery with the intimate atmosphere of domestic travel. With sound design by The Voiceover Gallery, the work employs a desaturated colour palette and analogue film aesthetics to maintain a muted, wintery tone throughout the narrative.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film
Industries
Color
Scarlet
Camel
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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