L'Officiel Italia

Feb 2026

In the striking series Routine quotidiana for L'Officiel Italia, the intersection of high fashion and the mundane is masterfully explored through a lens that champions editorial minimalism. Captured by photographer Roberta Krasnig, the project reinterprets the concept of the daily commute, elevating the act of carrying dry-cleaned garments into a high-concept narrative of urban luxury. Under the keen guidance of fashion director Giulio Martinelli and stylist Gaia Fraschini, the visuals lean into a sophisticated interplay of textures, where transparent plastic garment bags, glossy vinyl skirts, and structured tweed blazers act as essential accessories. The imagery utilizes natural light to soften the harsh edges of concrete cityscapes, casting the subject as a poised, enigmatic figure navigating an overcast urban environment. With hair styling by Davide Nucara, the models are transformed with voluminous, 1960s-inspired updos that provide a polished counterpoint to the grit of tunnel walls and brick facades. Every composition serves as a masterclass in street-style photography, where the juxtaposition of baroque prints and stark industrial backgrounds creates a cinematic depth of field. By grounding the opulent fashion in the tactile reality of everyday life, the project achieves a seamless harmony between avant-garde sensibility and the accessible lifestyle portrait, proving that true luxury is found within the rhythm of the everyday routine.

Editorial

Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion