L'Officiel Italia

Feb 2025

Old Tech vs new Cult is a fashion editorial series for L'Officiel Italia that explores the aesthetic interplay between luxury adornment and obsolete media. Photographer Federica Putelli captures model Ros Georgiou alongside still-life compositions where vintage electronics—ranging from VHS tapes to portable CD players—serve as architectural pedestals for high-end gold and pearl jewellery. The series leans into a monochromatic, graphic aesthetic, utilizing clean, minimal studio lighting to emphasize the sharp contrast between metallic textures and industrial plastic. With fashion styling by Enrica Lamonaca, the editorial balances structural tailoring with carefully curated accessories. Hair by Erisson Musella and makeup by Ricky Morandin support the project's refined, understated approach, incorporating elements of analogue film grain to ground the clean compositions.

Editorial, Vertical, Monochrome, Clean

Luxury Fashion Houses

White Seamless

Editorial