L'Officiel Hommes Italia
On the go
Jun 2026
In On the go, a crisp editorial feature for L'Officiel Hommes Italia, fashion director Giulia Martinelli and stylist Fernando Echeverria orchestrate a masterclass in modern menswear minimalism. The project leans into the duality of structure and skin, utilizing model Baptiste Giabiconi to bridge the gap between high-fashion sophistication and a raw, personal aesthetic. By placing the subject against stark, high-contrast backdrops—shifting from clean, neutral studio spaces to punchy, saturated orange fields—the photography creates a deliberate tension that elevates the garments. Throughout the series, the styling remains intentionally understated, favoring tailored blazers, dark denim, and intricate embroidery that frame the subject's own extensive tattoo art as a central design element. The execution makes extensive use of studio strobe techniques and high-key lighting, which serves to sharpen the focus on fabric texture, metallic accessories, and the sculptural contours of the human form. Whether capturing a relaxed posture on a minimalist chrome chair or a direct, intense gaze from a neutral studio setting, the composition maintains a polished, cohesive narrative. This portrait-heavy approach rejects clutter, ensuring that the interplay between the subject and the garment remains the primary focus. Ultimately, the work reads as a sophisticated exploration of current luxury fashion, balancing commercial appeal with a distinct, editorial edge that honors the intricate details of both the clothing and the individual.
Editorial, Vertical
Studio strobe
Luxury Fashion Houses, Fashion
