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LN-CC: Spring/Summer 2025

Brand
Date

May 2025

Description

The Spring/Summer 2025 editorial campaign for LN-CC presents a series of studio portraits and lookbook images that highlight contemporary menswear. Photographed by Andreas Klassen and featuring model Jiho Kim, the project leans into a restrained, minimalist aesthetic across its diverse apparel selection. Utilizing a muted grey backdrop and soft, directional lighting, the series emphasizes the textures of layered streetwear, tailored tracksuits, and intricate accessories. The execution employs a desaturated palette to maintain a consistent, clean visual focus on the garment details and silhouettes.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Color
Off-Black
Background

Grey Seamless

Context

Lookbook

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