Liwa International Festival 2025
LIWA 2025
ProjectLIWA 2025
Date
Dec 2024
Description
The Liwa International Festival 2025 promotional film captures the motorsport culture and competitive spirit of the annual desert event. The piece leans into the high-octane energy of the festival, featuring sequences of race cars navigating both technical tracks and shifting sand dunes. The creative direction, spearheaded by Serviceplan Group Middle East with production by Déjà Vu, utilizes atmospheric lighting to bridge the gap between technical garage prep and the expansive desert landscape. The film employs cinematic live-action techniques to emphasize the contrast between cool, dimly lit mechanical environments and the warm golden hour light.
Style
Horizontal, Action, Cinematic, Warm
Industries
Motorsport
Color
Rust
Jet Black
Pure White
Background
Desert
Context
Brand Film / Corporate Video
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