LinkedIn’s Progression campaign features a series of commercial spots set within the reality of contemporary, open-plan workspaces. The narrative centers on the intersection of professional growth and the distinct personalities that inhabit modern corporate environments. Utilizing a clean, live-action technique, the imagery relies on natural light to cultivate a warm and grounded visual aesthetic.
Developed by agency VCCP with production from Girl&Bear, the project captures the subtleties of workplace interactions. Post-production and VFX were handled by Shift Post, with sound design and music provided by Suite TV.