Lincoln: Uncharted Waters
Brand
Date
Mar 2023
Description
Lincoln explores coastal terrain in the automotive spot, Uncharted Waters. The film features Matthew McConaughey, navigating rugged ocean vistas and a modern SUV cabin, emphasizing the integration between driver and vehicle technology. Produced with a focus on cinematic scale, the commercial utilizes a deliberate cool blue and slate color palette. Hudson Rouge led the creative execution, which leans into live-action technique to ground the luxury automotive narrative in natural, expansive environments.
Style
Horizontal, Cinematic
Industries
Color
Navy
Charcoal
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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