Lincoln: Serena
Brand
Date
Nov 2024
Description
The Lincoln 'Serena' campaign highlights the interior features of their latest luxury SUV. The production focuses on the interplay between cabin technology and ambient environmental elements, capturing the interaction between a user and the vehicle's interface. Directed by the team at DOMO, the project utilizes cinematic live-action techniques to emphasize the vehicle's refined craftsmanship. The footage dwells on tactile touchscreens, climate adjustments, and seat ergonomics, set against a backdrop of rain-streaked glass to establish a sophisticated atmosphere.
Style
Horizontal, Cinematic, Clean
Industries
Color
Charcoal
Silver
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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