Lincoln: Lincoln - Dreams of Neon

Sep 2023

Lincoln brings its luxury automotive aesthetic to the foreground in 'Dreams of Neon,' a commercial film that highlights the interplay between modern vehicle design and urban atmosphere. The spot features cinematic footage of an SUV set against the backdrop of a vintage motel at dusk, leveraging high-contrast neon lighting that reflects across the polished surfaces and wet asphalt. Produced with Stink Films Berlin, the project leans into a moody, atmospheric aesthetic. The visual narrative is supported by post-production work from Preymaker and Rare Medium TV, with sound design crafted by MAS-Music and Strategy and Heard City. The execution utilizes live-action technique and a dark color palette to emphasize the interplay of light and texture.

Horizontal, Cinematic, Moody, Neon

Street

TVC / TV Commercial