Lieferando
Local Heroes Berlin Three
Brand
ProjectLocal Heroes Berlin Three
Date
Feb 2025
Description
Lieferando highlights neighborhood culture in its 'Local Heroes Berlin Three' commercial, a food and beverage campaign that captures everyday residents across the city. The production features a series of portraits showcasing locals in their urban environments, each interacting with branded takeaway bags. The project leans into a clean, live-action technique, utilizing natural daylight to maintain an authentic atmosphere. Humorous, slice-of-life commentary provides a narrative layer, culminating in product-focused shots of fresh meal offerings. Creative direction for the project was provided by DEPT® DE.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Fast Food
Color
Jet Black
Beige
Burnt Orange
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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