Liberté
Plain Collection
Brand
ProjectPlain Collection
Date
Apr 2026
Description
Liberté presents its Plain Collection through a commercial campaign focusing on the textures and preparation of its dairy range, including yogurt, kefir, and Mediterranean yogurt. The spot leans into culinary craftsmanship, utilizing a clean aesthetic to showcase ingredients like figs and fresh produce within a modern kitchen setting. Executed through live-action technique, the film employs warm, natural light to maintain an inviting atmosphere. The production was managed by Imposter.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Jet Black
Pure White
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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