Land Rover: Above and Beyond
Brand
Date
Jun 2023
Description
Land Rover showcases the capabilities of its SUV range in the brand film, Above and Beyond. The campaign follows a convoy of vehicles navigating diverse environments, from rocky coastal terrain and shallow water crossings to desert landscapes and rural thoroughfares. The production employs dynamic drone footage and cinematic live-action techniques to emphasize vehicle performance across varied surfaces. With a focus on natural lighting, the film captures the SUVs in motion, shifting between rugged off-road settings and open plains.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Color
Navy
Silver
Jet Black
Background
Desert
Context
Advertising Campaign, Brand Film / Corporate Video
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