Ladbrokes: Brand
Brand
Date
Dec 2024
Description
Ladbrokes presents this high-energy commercial campaign, which captures the momentum of a skydiving sequence set against the backdrop of a rolling green landscape. The project leans into a cinematic aesthetic, transitioning from an aircraft cabin interior to dynamic, wide-angle freefall shots. Produced by FINCH with creative direction by Droga5 ANZ, part of Accenture Song, the spot utilizes live-action technique alongside VFX / visual effects to anchor the action. The final edit features a warm golden hour color grade, enhancing the visual intensity of the production.
Style
Horizontal, Action, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Color
Jet Black
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
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