La Vie
2024
Brand
Project2024
Date
Dec 2024
Description
La Vie presents a commercial campaign for 2024, focusing on the preparation of a sandwich within a warm, domestic kitchen environment. The film utilizes a live-action technique to contrast the culinary assembly with the presence of a pig in the dining area. Shot with a horizontal aspect ratio, the work leans into traditional interior aesthetics to frame the interaction between the human subject and the animal. The footage highlights detailed close-up shots of fresh ingredients throughout the preparation sequence.
Style
Horizontal, Commercial, Warm
Industries
CPG / Packaged Food
Color
Sage
Pure White
Background
Living Room
Context
TVC / TV Commercial
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