Kraft Mac & Cheese
Kraft Mac & Cheese Apple Pie
Brand
ProjectKraft Mac & Cheese Apple Pie
Date
Feb 2026
Description
The Kitchen North America leads this campaign for Kraft Mac & Cheese, centered around the brand's unconventional Apple Pie innovation. The creative uses live-action techniques to frame the product within a familiar, domestic setting. Captured in a warm, residential interior, the project utilizes natural light to maintain a clean aesthetic across both film and still assets. The narrative follows a product pitch sequence, highlighting the brand identity through a series of storyboard presentations and professional desk setups.
Style
Horizontal, Commercial, Warm, Clean
Industries
CPG / Packaged Food
Color
Navy
Background
Living Room
Associated creatives
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