Kopex: Brand Identity
Brand
Date
Jun 2024
Description
Kopex introduces a new brand identity across its CPG range, centering on high-contrast typographic labels and playful character illustrations. The visual language pairs bold, black-on-white text with vibrant lid accents to distinguish between various food products. Executed through a mix of commercial photography and motion graphics, the project leans into clean, minimalist aesthetics. Nina Hadzivukovic Mrvos provided the illustration, while Natasa Stamatovic handled the photography and motion design, utilizing sharp lighting and 3D render/CGI techniques to highlight the packaging's geometric forms.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Context
E-commerce / Product
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