Kopex

Jun 2024

The brand identity for Kopex presents a cohesive visual system across CPG packaging and digital motion assets. The project features clean, minimalist design principles, utilizing high-contrast black typography against stark backgrounds to define the product shelf presence. Nina Hadzivukovic Mrvos provided illustration work, incorporating playful character art alongside nutritional information. Natasa Stamatovic handled the photography and motion components, employing hard light and deliberate shadow to emphasize the geometric glass jar packaging. The identity is further expressed through 3D render / CGI motion graphics that highlight the label design and vibrant product lids.

Horizontal, Commercial, Clean

CPG / Packaged Food

E-commerce / Product