Knorr
The Veg
Brand
ProjectThe Veg
Date
Dec 2024
Description
Knorr explores the role of nutrition within gaming culture in this campaign, The Veg. The project shifts the brand’s focus toward a younger demographic, highlighting the intersection between high-performance gaming and dietary choices. Shot with a moody, cinematic aesthetic, the film utilizes low-key chiaroscuro lighting and vibrant neon accents to define the gamer's environment. Produced by Vetor Zero and Irresistible Studios with creative direction from MullenLowe, the work leans into a high-contrast visual language to draw a distinction between digital engagement and real-world wellness.
Style
Horizontal, Cinematic, Moody, Neon
Techniques
Low-key / chiaroscuro
Industries
Fast Food
Color
Jet Black
Lime
Amber
Background
Garage
Context
TVC / TV Commercial
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