Knack Weekend

Jun 2026

For the S/S 26 season, Knack Weekend delivers a masterclass in coastal sophistication, bridging the gap between luxury fashion houses and raw, elemental landscapes. Photographer Hicham Riad captures this vision through a series of striking frames that lean into an editorial lifestyle aesthetic, placing the collection against the rugged, craggy shorelines of a grey, overcast coast. By utilizing natural light as a primary tool, the imagery achieves a serene, minimalist atmosphere where the textures of wet rocks and pebbles act as the perfect foil to the structured elegance of high-end garments. Model Sara Dijkink brings a quiet, composed intensity to the campaign, whether she is captured in sharp monochrome or draped in flowing, patterned fabrics. The project expertly navigates the interplay between high-fashion silhouettes and natural spontaneity, occasionally incorporating an analogue or 35mm film grain to evoke a sense of nostalgic coastal travel. Anita Jolles serves as the makeup artist, maintaining a restrained, natural look that allows the technical detail of the clothing—from sheer prints to quilted accessories—to take center stage. Ultimately, this collection of work transcends the typical fashion editorial, feeling more like a visual meditation on form and environment, where every deliberate soft-focus shot and stone-filled frame reinforces the timeless appeal of the modern seaside wardrobe.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion