Knack Weekend

Jun 2026

The He's All That Dior Special editorial captures a masterclass in modern luxury fashion, seamlessly blending the structured sophistication of a heritage house with an effortless, youthful vitality. This striking campaign for Knack Weekend leverages the evocative power of monochromatic imagery and rich, dappled natural light to highlight the juxtaposition between classic couture silhouettes and the raw, organic beauty of the outdoors. Under the lens of photographer Zeb Daemen, the series moves beyond traditional portraiture, leaning into a cinematic language that frames the subject in moments of quiet contemplation and relaxed composure. Stylist Jan Bries skillfully curates the wardrobe, navigating the tension between formal double-breasted tailoring, technical outerwear, and playful, laid-back casual wear. The visual narrative is grounded by the presence of model Habib Masovic, whose versatile range allows the collection to shift fluidly from high-contrast editorial minimalism to candid, lifestyle-focused storytelling. With meticulous hair and makeup artistry provided by Danine Zwets, every frame maintains a sharp, consistent texture that honors the intricacy of the Dior branding. By integrating rustic landscapes with refined garment detail, the project creates an immersive experience that feels both timeless and distinctly contemporary. These images exemplify how deliberate art direction and a keen eye for interplay can elevate fashion photography into a compelling, cohesive aesthetic journey through the lens of luxury.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion