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Kingdom of Bhutan

Brand Identity
Brand
Kingdom of Bhutan
ProjectBrand Identity
Date

Dec 2022

Description

The brand identity for the Kingdom of Bhutan, developed by MMBP & Associates, synthesizes cultural heritage with a contemporary graphic aesthetic. The visual system leverages a vibrant, saturated palette to frame traditional motifs and mythical symbols in a vector-based, illustrative format. The project encompasses a comprehensive suite of assets, ranging from detailed print posters and editorial layouts to functional stationery and business cards. Across these applications, the design maintains a balance between clean, minimalist typography and complex, organic pattern work. The identity leans into a structured grid and bold color contrasts to position the Kingdom of Bhutan within a modern commercial context.

Style

Graphic, Horizontal, Commercial, Clean

Techniques

Vector, Typography

Background

White Seamless

Context

Advertising Campaign

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