Kingdom of Bhutan: Brand Identity
Brand
Date
Dec 2022
Description
The brand identity for the Kingdom of Bhutan, developed by MMBP & Associates, merges cultural heritage with a contemporary graphic design language. The project centres on a vibrant, saturated palette of primary and secondary tones, layering traditional motifs and mythical creatures into intricate vector patterns. Moving between bold, artistic illustrations and minimalist commercial stationery, the identity balances ornate storytelling with clean typographic hierarchy. The work spans digital assets and print collateral, utilizing a consistent 'BHUTAN' wordmark paired with the 'Believe' descriptor to establish a cohesive visual system.
Style
Graphic, Horizontal, Commercial, Clean
Techniques
Vector, Typography
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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