Kilt Lifter/Four Peaks Brewing Company

Aug 2026

In the latest work for Four Peaks Brewing Company, the Let's Lift Again campaign masterfully leans into the absurd to reposition the brand within the competitive landscape of alcoholic beverages. Directed by the creative team at Jordan Brady, the spot thrives on a jarring, cinematic juxtaposition that immediately disrupts the typical office environment. By planting a full-regalia bagpiper directly into the sterile, cool-toned confines of a cubicle farm at night, the production uses live-action technique to craft a humorous vignette that feels both surreal and grounded in a relatable lifestyle setting. The visual tension is heightened by the moody, dim lighting and sharp composition, which forces a comedic reaction from the surrounding talent, effectively capturing the spirit of a brand that refuses to take itself too seriously. Supported by the slick execution of Nectar in production, the project utilizes slow motion to draw out the awkward, confused expression of the desk-bound observer, turning a mundane workplace encounter into a memorable brand touchpoint. This approach successfully breathes personality into the beverage category, moving away from conventional advertising tropes to instead embrace a bold, narrative-driven aesthetic that feels distinctly authentic, irreverent, and sharp, proving that sometimes the best way to elevate a product is to bring a little bit of unexpected chaos into the mix.

Humorous, Commercial, Cinematic, Lifestyle, Cool

Live-action Technique, Slow motion

Alcoholic Beverages, Food & Beverage