Khwabgah

Dec 2024

Naveed Hussain developed the brand identity for Khwabgah, a culture kitchen based in Amsterdam. The visual system centres on bilingual typography, layering English lettering with Urdu script to create a distinct linguistic and cultural presence. The branding leans into bold colour blocking and clean graphic design, utilising vibrant vector illustrations of kitchenware and spice elements to establish a playful, modern culinary aesthetic. The project encompasses a range of collateral, including promotional posters, menu design, and branded objects. Through a mix of static graphic layouts and motion graphics, the identity maintains a cohesive look across varied applications. The work employs a retro-inspired palette and high-contrast typography, presented against dark or cream-coloured grounds to highlight the rhythmic quality of the custom lettering.

Vertical, Clean, Graphic

Typography

Advertising Campaign