Khwabgah: Brand Identity

Dec 2024

Naveed Hussain developed the comprehensive brand identity for Khwabgah, a South Asian-inspired culinary venture based in Amsterdam. The visual system leverages a bilingual typographic approach, layering English lettering with Urdu script to establish a distinct brand voice. The design utilizes a vibrant colour palette and flat vector illustrations that depict kitchen and pantry staples, grounding the brand in its "culture kitchen" identity. The project encompasses a range of collateral and promotional applications, including event posters, menus, and branded interior objects like ashtrays. Across both static graphic design and motion graphics, the identity maintains a clean, modern aesthetic that balances bold colour blocking with traditional linguistic elements. By incorporating dynamic animation and varied background treatments, the identity supports a cohesive visual experience for the brand's launch and ongoing communications.

Vertical, Clean, Graphic

Typography

Advertising Campaign