Keep: Fall 2025
Brand
Date
Jan 2025
Description
Keep presents its Fall 2025 collection through a series of editorial portraits that emphasise tactile layering and seasonal knitwear. The campaign leans into a warm, earth-toned palette, utilizing natural light to highlight the textures of heavy-gauge sweaters, crisp cotton button-downs, and distressed denim. Captured by photographer Lauren Schulz at Spectrum Haus, the collection imagery features a clean, minimalist aesthetic. The compositions explore relaxed domestic settings, employing soft, ambient lighting to ground the styling in a candid and approachable light.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Context
Lookbook
Associated creatives
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