Keep

Jan 2025

The Keep Fall 2025 collection campaign highlights the intersection of modern knitwear and high street fashion basics. Captured by photographer Lauren Schulz, the project leans into an earthy, warm aesthetic that emphasises tactile surfaces and clean, layered silhouettes. The imagery channels a relaxed editorial style through a consistent, muted palette. Featuring crisp white shirts paired with heavy olive green knitwear, the series focuses on detailed textile textures and natural light to anchor the subjects within domestic, warmly-lit interiors. Executed at Spectrum Haus, the collection imagery explores varied poses and layered compositions to present a cohesive look for the season.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Lookbook