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Karsten Födinger: Brand Identity

Date

Apr 2021

Description

This brand identity project for Karsten Födinger centers on the publication Toward a Radical Sculpture, a monograph designed to showcase the artist's architectural and sculptural work. The project, featuring graphic design by Omnigroup and published by DCV, utilizes a minimalist aesthetic defined by clean typography and structured, grid-based editorial layouts. The publication employs bold yellow accents against monochrome tones, emphasizing a physical presence that mirrors Födinger’s focus on raw materials and form. Through deliberate use of natural light and high-contrast photography, the presentation captures the texture of the printed pages and the sculptural nature of the featured content.

Style

Horizontal, Clean, Minimalist, Commercial

Techniques

Typography

Color
Pure White
Golden Yellow
Background

Concrete Texture

Context

Editorial

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