Kaolyn
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2025
Description
Graphic designer Chloé Gaillard developed the comprehensive brand identity for Kaolyn, a venture spanning handmade ceramic objects and a coffee house. The visual system relies on a restrained monochrome palette, utilizing stark black typography and vector silhouettes of vessel forms to establish a consistent, minimalist aesthetic across all collateral. The project incorporates a wide range of assets, including packaging design, outdoor signage, and motion graphics. The design language leverages geometric grids and clean, high-contrast layouts to emphasize the tactile quality of the ceramic pieces, often set against textured surfaces or deep black backgrounds to heighten visual impact.
Style
Clean, Minimalist
Techniques
Typography
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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