Just Eat, Netflix Squid Game 2

The Next Game is Served

Brands

Date

Dec 2024

Description

Just Eat and Netflix collaborate on this campaign titled 'The Next Game is Served,' a high-energy commercial bridging the world of fast food delivery with the suspenseful aesthetic of Squid Game 2. Developed by the team at DEPT® UK, the film features iconic imagery including pink-masked guards and participants in tracksuits set against a backdrop of cinematic apartment interiors and wet night streets. The project leans into an action-oriented narrative, utilizing live-action technique and complex VFX to integrate familiar show elements with the logistics of food delivery. The cinematography relies on dramatic lighting and a suspenseful atmosphere, grounding the brand within the series' recognizable visual language.

Style

Horizontal, Action, Cinematic

Techniques

VFX / visual effects

Industries

Fast Food

Color

Jet Black

Hot Pink

Forest Green

Background

Street

Context

TVC / TV Commercial

Associated creatives

DEPT® UKAgency / Creative

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Just Eat, Netflix Squid Game 2

The Next Game is Served

Associated creatives

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