JP Morgan Chase
Dear America
Brand
ProjectDear America
Date
Apr 2026
Description
JP Morgan Chase's corporate campaign, Dear America, presents a visual narrative centered on the scale and diversity of the American landscape. The project leverages cinematic drone footage to capture a wide breadth of settings, moving between natural vistas and industrial hubs like manufacturing facilities and construction sites. Integrating these expansive shots with intimate, ground-level views of community and family life, the piece reflects on themes of resilience and long-term development. The production features a warm aesthetic and horizontal framing, with audio production and music provided by Heavy Duty Projects.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Banking
Background
Aerial View
Context
Brand Film / Corporate Video
Associated creatives
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