Joint Venture

Mar 2026

Joint Venture’s public awareness initiative, Butts Anthem, subverts the traditional clinical PSA format through a playful visual montage. By focusing on the organic contours of diverse subjects ranging from nectarines and mushrooms to tree bark and baked goods, the project draws unexpected visual parallels to deliver its health message. Produced with agency support from Mekanism and featuring production by A24, the campaign relies on a polished, live-action technique to sustain interest. The rapid-fire editing and slow motion sequences create a rhythmic flow that bridges the gap between disparate textures, utilizing natural lighting to elevate the cinematic presentation.

Humorous, Horizontal, Cinematic, Polished

Slow motion

Public Awareness

Brand Film / Corporate Video